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Despite their critics, the email exchange business
model is alive and well.
In fact, I would go so far as to say that thereâ™s never
been a better time to add these programs to your
marketing mix.
Viral mailers, in particular, have come on leaps and
bounds over the last few years and have developed a
level of sophistication that make them more effective
than ever before.
In fact I'm going to set the cat among'st the pigeons
here and suggest that viral mailers have become the
new traffic exchanges.
Traffic exchanges, for example, only allow you to show
your website to those members that take the time to
surf.
Whereas viral mailers allow you to reach people while
theyâ™re doing what everybody does, usually multiple
times a day⦠checking their email.
Your Success
carl collymore
PS: <b>Did you know</b> A recent study concluded that
email is almost 40 times better at acquiring new
customers than Facebook and Twitter. (Source: McKinsey
& Company)
So it makes sense to use our member base to send out
your promotional emails too.
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